When working on this campaign, our primary focus was to target the suburbs first, as the search queries for users looking for local removalists will be from those areas. We started researching for the keywords, prioritising the search intent of the users, and also did a thorough competitor analysis to understand how other competitors were performing. We made a lot of changes on the website, like adding relevant service and location-based contents, performing onsite modifications, adding the local business schema code, writing proper meta titles and descriptions, and making it more user-friendly and search engine-friendly. We also created quality backlinks to increase the website’s traffic. Within three months of working on this campaign, all our location-based keywords were coming up in the search results.
We also started a PPC campaign for this website, and within two months we achieved 1300+ clicks and 80K+ impressions through the campaign.
- Keywords Research
- Competitor Analysis
- On Page Optimisation
- Website Promotion through Off Page Link Building
- Website Performance Tracking through Google Analytics & Google Search Console