Your Google My Business profile can support your local search optimisation efforts by getting listed in the online directory. By listing yourself in the online directory, potential customers will be able to find your business when they search for businesses nearby. Google My Business profiles allow you to create a business profile on Google Maps and make your business easily accessible on the web. But simply by being there would not cut it.

In order to see an increase in leads and revenue, however, you need to optimise and nurture your Google My Business profile by updating basic but essential information about your business. This includes your business hours, contact information, photos and a lot more. You can post updates to announce that you’ve expanded services or temporarily closed (this is especially helpful during emergencies like COVID-19).

You can also leverage Google Reviews to showcase your company’s customer service and product quality. Make sure to respond to reviews with thanks and genuine care and concern. This small gesture will help build trust between you and potential customers while providing valuable feedback from past buyers. Any businesses operating in any industry can leverage Google Business Profile, even when they don’t operate a storefront. With local searches conversion rate reaching 80%, it’s never been more important for businesses of all sizes to have a Google My Business profile. Make sure Google My Business management is part of your digital marketing strategy to start earning new leads and generating additional revenue!